SODE Branding Information and Logo Usage

Branding Guidelines

Our brand is our reputation, a reputation shared by all of the programs within Special Olympics. This reputation exists in the hearts and minds of the public and our stakeholders. Our reputation is informed primarily by what we do but it is also influenced by what and how we communicate. The power of the Special Olympics brand helps us to raise awareness and funds more effectively, strengthen and build partnerships and foster inclusive communities worldwide. We can all serve as Brand Ambassadors, helping to steward positive brand adherence.

Please follow the branding and logo guidelines when using the Special Olympics Delaware logo.

Any use of the Special Olympics Delaware logo or any SODE-related event logo (i.e. Polar Bear Plunge, Over the Edge, etc.) in any form for any purposes must be approved in writing by SODE. Individuals, teams or groups who are fundraising under Special Olympics Delaware’s name must first follow proper protocol and contact the SODE office.

Use of the SODE logo must be approved. Unauthorized use by third parties of any SODE logo or SODE-related event logo is prohibited without prior approval. Please forward questions or approval requests to

To learn more about Special Olympics brand identity policies, please click on the links below or contact Ruth Coughlan at for more information.


Special Olympics Delaware - SODE Logo and Usage Guidelines

Special Olympics - Messages and Talking Points

Special Olympics - Terminology and Language Guidelines

Special Olympics Inc. -  Brand Identity Guidelines